Logo Design

I've been researching on some websites about effective logo design. They are all very similar as far as information goes. I found this list of the characteristics to make a good logo. These characteristics include:

+consistency-use of logo
+memorability
+meaningfulness
+uniqueness
+professionalism
+timelessness-not have to redesign
+differentiation between colours-can translate to black & white, grey scale
+unity of elements
+scalability


The company I have chosen to represent will be a record store. I have decided I want my logo to be a vintage theme as it will go better with the theme i believe. I've found some logo's of modern music store's and older record store's to compare the difference and to see which sort of elements i will need to incorporate in my design.
















In thinking of my own original design, I found another logo that was something I was thinking of. Here it is:



It's not a very subtle design but I think it's still very smart. The two musical notes are bent in a way to make a heart and headphones at the same time. My idea was to use musical notes in some form and incorporate them in my logo.

I found this logo on a website which was very helpful to me. All these logo's are very popular and they all have some kind of special meaning which you may or may not notice at first. Here's the website. http://http//www.graphicdesignblog.org/hidden-logos-in-graphic-designing/


I found another website about how using the right colours on your logo can greatly affect your business. The website really helps in terms of deciding what kind of image you want your business to have. There is also a psychological tip on this page about the placement of graphics and text. If they are placed on the right side of a page it gives the impression of a strong, successful business, because the left side of your brain translates this part and that is the analtical side of your brain. Whereas if the graphics and text were on the left side it encourages the viewer to think of more youthful images and that is for the right-side of your brain which is the creative side. Here is the website: http://www.articledashboard.com/Article/Coloured-For-Success---Subliminal-Messages-of-Colour/402880

Cultural Colours

Russia & Italy

Colour exercises

Raiders

I re-created the raiders symbol using the pen tool on illustrator.

Colour Theory

I've got a couple of notes here on colour..

-To know colour theory is very helpful in the study of creation or design, it's actually scientific to see which colours go together

-There are many different elements to create the colour wheel/circle.
primary: red/yellow/blue
secondary: green/orangle/purple [violet]
tertiary: red-orange/red-violet/yellow-orange/yellow-green/blue- violet/blue-green
-Primary colours can't be created by mixing
-Secondary colours are mixed by two primary colours
-Tertiary colours are mixed from a primary plus a secondary colour

-Complementary colours .. colours opposite each other on colour wheel
-Analogous colours .. colours close together on colour wheel

-Sir Isaac Newton: colour occurs in the mind, it's a response to light. :] smart one hey

-Active & Passive Colours Active: warm, saturated, light hues & visually advance
Passive: cool, low saturated, dark hues & visually recede

-Colours are seperated by their hue, and that is represented by it's chroma, saturation, intensity & value/luminance
Chroma: pureness of hue related to gray
Saturation: the degree of purity of hue
Intensity: brightness or dullness of hue
Luminance/Value: amount of light reflected from a hue

-Shade & Tint = refer to variation of hue.
Shade: hue made with the addition of black
Tint: hue made with the addition of white

-Contrast. Figure [subject] & ground [surrounding field] are what make contrast
Simultaneous contrast may happen when opposing colours are too close to each other, the text may appear to vibrate, using some colours as red text on a blue background cause illusions when together. It results in fatigue and eyestrain to the viewer
-To choose complementary colours using fully saturated colours will be the best choice to give you the highest level of contrast. If you choose tints or shades within the hue family reduces the overall contrast of the composition.

lil lisa

I recreated Lisa from the simpsons by tracing her on illustrator using the pen tool. If you don't look to closely you might think it's the real thing :O

Rule Of Thirds

Here are some links to cool pictures following the rule of thirds :)

http://closer-to-heaven.deviantart.com/art/Secrets-of-nature-113313838

http://gwarf.deviantart.com/art/Last-Colour-68729629

http://archlover.deviantart.com/art/I-m-with-you-27412909

http://gilad.deviantart.com/art/Feeling-Red-52402448

http://girltripped.deviantart.com/art/Be-still-my-heart-52611243